The Japanese have been known for innovation in a variety of fields and the creation of the delicacy of sushi is a favorite for some. Many would automatically think of the Japanese as having brought about advances in technology including cameras, computers, and digital phones which usually tops the list. Today, however there seems to be emerging a new direction in the creation of general merchandise for public consumption. We have seen the branding and categorizing of toys for decades. Disney films, Pixar, and McDonalds have worked towards common goals. Make a blockbuster movie, merchandise the toys portraying the characters from the movie, and then include it in a meal featuring fast food items bundled with the toys.
Recently the characters in the film Madagascar have been put on the outside package of allergy medications complete with stickers and a design for moms to host a medication party. Marketing directly to the children to promote drugs was at an all time low in my opinion just a few weeks ago. With lightening speed the “all time low” has been trumped even lower- to a sink- hole.
The Japanese have released a new toy doll that is designed to get VACCINES! Not only designed to get vaccines, but designed to actually cry when getting injections. The little girls who take ownership of these dolls are found to be dressed in scrub type attire and not flinch as they inoculate the crying doll. Perhaps the little girls remain unemotional and distant from the doll for the good of the state. Perhaps they understand the concept of “Herd Immunity” as portrayed in medical journals and pseudo-scientific literature. Perhaps the little girls understand that people are not actually animals and the concept of herd immunity is just a marketing ploy as evidenced by the recent outbreaks of Mumps, Whooping Cough, Chickenpox and measles despite vaccinations. Therefore the little girls acquiesce into submission of the inevitable safety measures and profits.
What I can not understand is how the Japanese can create products that infer dangers of vaccines to children one day, then a vaccination doll the next. Konami owns and distributes playing cards by the name of Yu-Gi-OH. One of the cards is titled , “Vaccine Damage Max,” and the name is written across the top. It has a colorful painting of a vaccine in the center and robust action marks emanating from the vaccine in a comic book illustration sort of way. I was originally impressed at the way the cards could almost unconsciously speak to the youth. Perhaps it could embed a question in their minds. Open a conversation regarding the aluminum, thimerosal, embalming fluid, antifreeze, and formaldehyde in each vaccine that is perpetually shot into the children who eventually play in tournaments using the cards.
Juxtapose the Yu-Gi-Oh card with the doll that the Japanese are soon to release. A pattern begins to emerge. Market the toys that somehow suggest that the vaccines have become an aspect representing that getting shot up with drugs is a normal part of life.. Little do these children know that children received just a few vaccines in 1986 until the right to sue vaccine makers was removed regardless if a child seizured or died and suddenly the numbers of vaccines grew to over 70, as vaccine makers received permanent immunity.
This generation of kids has been exposed to ADHD, Autism, Tourettes, seizures with nearly a third of the class lining up at the school nurses office for their daily lunchtime pill. Only a few decades ago almost no one ever heard of autism or tourettes. It was not until the middle 1990’s that pharmaceutical companies won the right to directly market to people through the use of television commercials. Until then, hardly any children took drugs except for diabetes or asthma medications. Suddenly little boys asked their mothers if they had “erectile dysfunction” and little girls asked for “Restless leg” medications.
Saturday Night Live did a skit showing a toy doll that shot little girls by surprise with the Human Papilloma Virus vaccination. It’s name was “Li’l Poundcake HPV doll and was shown as a TV type commercial on the show complete with a child like song and jingle. It was supposed to be a satire of sorts- funny and not meant to show reality. Perhaps this is an example of “Life imitating art or art imitating life?”